Whalerknits and Steele Canvas are proud to announce the SIGNAL Collection, a special collaboration of Made in Massachusetts products that celebrate a shared quality, coastal style, and value. Comprising a rollneck sweater, two tote bags, and a throw, the SIGNAL Collection launches September 30, 2026 and all are available on Whalerknits.com and Steelecanvas.com. Each item in this nautical themed collection is embellished with an embroidered burgee flag or woven label unique to the collection, and are all Made in the USA.
Both Steele Canvas and Whalerknits, have long been making quality, durable goods, from natural fibers, in Massachusetts. Joining forces to release a shared collection is a unique opportunity to showcase quality American Made brands in a new way.
“A similar aesthetic and commitment to making products locally is a core value to each brand and high-quality canvas and knitwear products just naturally go together,” said Kevin Murphy, Director of Marketing for Whalerknits.
The cooperative project between two legacy Massachusetts manufacturers, offers a shared ethos and complementary offerings of products that embody the spirit of coastal New England, with their rugged quality and classic enduring style.
“We’re excited to partner with another family-owned brand with a commitment to building things in the US. It’s a story that feels so similar to ours,” said Sean Balser, Marketing Manager at Steele Canvas.
The SIGNAL Collection is a curated grouping of premium Made in Massachusetts products that belong on the coast, out for a picnic, and in the hands of anyone that values high quality, USA-made goods, made from natural fibers.
The SIGNAL Rollneck sweater by Whalerknits, is made from 100% cotton yarn, and is adorned with an embroidered Burgee flag on the left chest. This classic nautical-inspired pullover is a handsome addition to any wardrobe and belongs on the deck of the boat sailing along the Massachusetts coast. MSRP $159.
The SIGNAL Medium and Mini Totes from Steele Canvas are the perfect size for any sailing voyage. One for your necessary gear in the hold, and one for your immediate accessories in hand. MSRPs $105 and $65.
The SIGNAL Seedstitch Throw in Navy by Whalerknits is the cozy companion blanket, perfect for wrapping around your shoulders when underway. Made from 100% cotton yarn. MSRP $149.
About Whalerknits
Whalerknits is a 50 year old brand that builds classic New England coastal sweaters in-house in Fall River, Massachusetts. Natural fibers and legacy designs define the spirit of a brand dedicated to making things the quality old-fashioned way. Whalerknits makes sweaters for people that cherish the experience of owning quality American-made goods that last.
About Steele Canvas Basket Corp
Founded in 1921 in Cambridge, Massachusetts, Steele Canvas began by crafting durable canvas goods for New England’s coal and textile industries. Over a century later, Steele is still family-owned and proudly manufacturing in the U.S.A., using many of the same time-tested methods. From industrial essentials to durable home wares, every Steele product reflects a legacy of craftsmanship, quality, and commitment to the community they’ve called home for over 100 years.